ABA becomes the exclusive bank sponsor of Cambodia SEA Games 2023

ABA Bank, the largest commercial bank in Cambodia, inked the Sponsorship Agreement with the Cambodia SEA Games Organizing Committee (CAMSOC) as the “Exclusive Bank Sponsor” and “Exclusive Cashless Payment Sponsor” of the 32nd Southeast Asia Games and the 12th ASEAN Para Games (SEA Games).

Under the Agreement, ABA Bank is committed to providing a total of $1,650,000 of in-cash and in-kind sponsorship to support the Cambodian national team and the hosts and facilitate marketing campaigns aimed at promoting the Games spirit among ABA customers.

The funds will be $1,500,000 of in-cash and in-kind sponsorship and another support of up to $150,000 will be used to match the donations for Team Cambodia made on the KhmerCare platform available at khmercare.com.

ABA will act as a one-stop window service

The signing ceremony was presided over by Askhat Azhikhanov, CEO of ABA Bank, H.E. Vath Chamroeun, Secretary-General of CAMSOC, Steven Path, CEO of Pathmazing Company that acts as a one window service to raise funds for the Games, and other distinguished guests at the National Olympic Committee of Cambodia.

Read more: Cambodia awards almost $1 million to the Hanoi 2021 Southeast Asian Games medal winners

Commenting on this milestone occasion, Askhat Azhikhanov said, “We are proud that Cambodia is finally hosting the SEA Games; it reflects Cambodia’s steady development, economic growth, and political stability. As an active corporate citizen, ABA plays its role in the country’s development. Supporting sports, including youth and disadvantaged people, is one of our core CSR commitments to the people.

“That is why sponsoring the historic SEA Games in Cambodia was a natural fit for ABA. Apart from our primary roles as Exclusive Bank and Exclusive Cashless Payment Sponsor, we will utilize our channels to promote the spirit of the Games and awareness to Cambodians before and during the Games,” he added.

Important private sector support for 2023 SEA Games

In his remark, H.E. Vath Chamroeun welcomed the sponsorship from ABA Bank and expressed pride that companies from the private sector support such an important event for the country. “Today’s signing is not about monetary support but about working together to boost the value of the event by facilitatin  the payment process of all delegates, participants, and visitors coming to this prestigious sports event,” he mentioned.

Read more: ABA Bank Wins ‘Best Bank in Cambodia’ Award 2022

“On behalf of CAMSOC, I thank ABA Bank for their contribution to the SEA Games and overall sports movement of Cambodia,” he added.

The SEA Games 2023 will be the first-ever event held in Cambodia from 5-17 May, and the ASEAN Para Games will be held from June 3-9.

ABA Bank has continuously backed the sports sector in line with its corporate values. Specifically, the Bank sponsored the Cambodian Judo Federation, the national football team, and regularly supports the national tennis team.